Quality Jewelry Affordable Prices. Our goal is to make sure we provide quality jewelry at true wholesale prices. What started back in 1970 as a small business dealing in color stones has turned into a retail and wholesale behemoth satisfying thousands of jewelers and customers every year. We save customers 40-60% compared to local jewelers and 20-30% compared to online sellers. The reason we are able to do it is we have vertical integration which allows us to pass on the savings back to the customer by cutting the middleman. As we are one of the largest diamond dealers and jewelry manufacturers in the United States, we have an unmatched selection and unbeatable prices. Our prices are true wholesale prices so you can be rest assured that you will not be overcharged for anything you buy. We strive to be your one stop shop for all your diamond and jewelry needs.